The research stemmed from an investigation into Q-Anon conspiracies that I conducted during the pandemic. During this period, I collected internet media from conspiracy theorists across different platforms and noticed that many were climate change deniers. Despite a multitude of opinions, often conflicting, there was a prevailing sentiment that climate change wasn't a significant concern. Even though I stumbled on some absurd theories like space lasers causing forest fires for "climate terror," these were now only a small portion of the discourse. What I found intriguing was that, while most Q-Anon lore could be easily recognized as unrealistic theories, the content circulating about climate change appeared less extreme, sometimes even reasonable and scientific. Moreover, many of the individuals propagating such misinformation were not marginal, spanning from respected scientists to influential writers and personalities, thus able to reach a wider audience.
A method of transforming information into disinformation involves oversimplifying, distorting, and withholding bits of knowledge until the argument shifts. This concept inspired aesthetic research, based on information loss and manipulation. The audio-visual materials collected during this research were digitally processed to lose resolution and clarity. Initially, we drew inspiration from the 'fried meme' aesthetic, characterized by pixelation, compression, and oversaturation. Meme culture heavily influenced the aesthetic direction of the project. We chose to incorporate 'Pepe the Frog,' a meme character appropriated by the far-right years ago, as a symbol of fake news. Pepe's facial characteristics are used to distort the faces of various fake news personalities using AI filters. AI is employed to 'rework' and filter voices and music, imparting a distinct uncanny feeling.